Retail Work
The key is the ability to understand brand values and ensure those are well represented and executed.
Daniele Minestrini is a designer working across a range of disciplines including
architecture, interior and retail design.
Established in New York since 2006, Daniele Minestrini is the former Director of Architecture
and Store Design for Lacoste and Diesel.
Daniele’s experience and ability to deliver has resulted in an extremely diverse and creative portfolio.
Daniele sets a difference in the market due to his experience in retail and his capability to support foreign brands in the American Market.
- EXPERIENCE
LacosteDirector of Architecture and Store Design for the Americas– PresentIn this role, Daniele coordinates a team responsible to manage architectural and interiors projects for Lacoste in Canada, United States, Central and South America.
The Mission is to build stores, increase the desirability of the brand through an enhanced customer experience.
Create efficiency in processes, costs, planning and communication.
Diesel USA Inc. (Diesel)Head of Interior Design Department– Jan 2014Daniele was in this role since september 2006 when Diesel HQ assigned him in United States to coordinate all the Retail, Wholesale and Corporate Projects for Diesel.
In this role he designed retail stores, showrooms, offices, corners.
Coordinated a team of project managers and creatives with the goal to implement and consolidate the brand identity and integrity in the USA.
DieselSenior Interior Designer– Aug 2006Design of retail stores, offices, corners, fashion shows, venues for event, set design, product design within the Creative Team of Diesel.
Onyx FashionInterior Designer Project Manager– Aug 2001In this role Daniele was in charge of the design of the Retail stores as well as of the design of the display windows. Interesting project to mention is the PJM of the Sets for the MTV Shows "TRL" made in collaboration with ONYX.
Istituto Europeo di DesignTeacher– May 2001For IED Daniele held Work Shops on Retail Development Strategy.
For two years he was assistant teacher of Professor Claudio Andreoli in the course of Product Design.
Norman Disco ClubResident Deejay Manager– Jan 1999Daniele has exploit his passion for music contributing for years to the success of one of the most famous underground clubs in center Italy. he has played has deejay as well as managed the club, organizing the night and events, concerts and performance. One of his first interior design project was the renovation of the interiors of the Norman Club in 1993. This project opened his career as an interior designer. - EDUCATION
Istituto Europeo di DesignFirst Degree in Industrial Design 1997 - 1999The 3 years program consisted in courses of product design, architecture, interiors,set design, lighting, illustration, art and design history,
Achievement:
Award best 10 designers
Assigned by the Institute to produce the project for the 1999 Neapolis Music Festival.
Università degli Studi di PerugiaEngineering 1992 - 1996Educational qualifications:
Attended and passed 3 years at the Building Engineering Department.
The program consisted in courses of architecture, structural engineering, mathematical studies, urban planning, technical studies.
Istituto Tecnico per Geometri di PerugiaHigh School Diploma 1970 - 1970
Surveyor and architectural studies
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